What’s New With Google My Business in 2023 and How to Optimize it ?

When it comes to business, reaching out to your customer is the most crucial one. In this digital era, we have a wide variety of options to do so. Google My Business is one of the great platforms and tools to make your business reach its potential customers. 

Google My Business is always changing and evolving, and it can be hard to keep up with the latest updates. But if you want to make sure your business is being seen by potential customers, it’s important to stay on current and the latest updates.

This blog will cover some of the latest updates in Google My Business this 2023 and how you can optimize your listing to make sure it is getting seen by potential customers. This blog also provides tips for optimizing your Google My Business.

What is Google My Business?

Google My Business is a free tool that is very user-friendly and aids businesses in managing their online presence across Google, including Search and Maps.Verifying and updating your business’s information can make it easier for clients to find, get in touch with, and learn more about your business. You can also use Google My Business to post updates and messages, as well as photos and videos about your business.

Did you know that, by the Google My Business listing more than 80% of businesses get more than hundred calls every month.

What’s New With Google My Business in 2023?

As we move into 2023, there are a few new updates to Google My Business, also known as GMB, that businesses starting from small-scale to large-scale should be aware of.

  • To begin, Google My Business is now available in more than 180 countries and supports over 50 languages. This means that businesses can reach a global audience with their Google My Business listing.
  • Additionally, Google My Business now offers tools to help businesses manage their online presence, including posting updates, photos, and videos. They can even track insights and respond to reviews.
  • Another new feature of Google My Business is the ability to create posts. With posts, businesses can share news, announcements, special offers, and other information with their customers. 
  • To create a post, you should simply log into your Google My Business account and click on the “Posts” tab. Then you can create a new post by selecting the type of content you’d like to share. For example, you could post a text, image, or video, add your content, and then publish your post.
  • One of the most important new features of Google My Business is the insights tool. Insights provide businesses with data about how customers interact with their listing, like how many views and clicks they get on their listing, as well as clear and detailed information about their customers regarding their age, gender, and so on. 
  • This type of data could be beneficial for understanding what is working well and where there may be room for improvement with your Google My Business listing.

Did you know that the  Google My Business was first introduced in June 2014

How to Optimize your Google My Business 

If you’re not already using Google My Business, now it’s the high-time for you to get it on board. GMB is a free service that allows businesses to manage their online presence across Google Search and Maps.

To step in, create your business listing on Google My Business. Once your listing is verified, you can optimize your GMB profile by adding photos, videos, descriptions, and other information to help your business stand out. Always remember to keep updated with your business NPA, which is the name, phone number, and address in Google My Business.

Tips for Optimizing your Google My Business 

1.Use high-quality photos

Photos are one of the first things potential customers will see when they find your business listed, so make sure they’re good. Choose clear, high-quality images that show off your products or services. You can even add videos to your listing. That can give potential customers a better idea of what you have to offer.

2. Write a great description

Your Google My Business description should be keyword-rich and give potential customers a gist of what you do and why they should choose you over other businesses. 

3. Keep your information up to date

It is important to keep your Google My Business listing accurate and up-to-date. Regularly check for any errors or outdated information and make changes as needed. This includes things like changing your hours of operation if they have changed or adding new photos if you have added new products.

4. Always check the accuracy

The provided details must always be accurate, and make sure to update your GMB profile. Even if any minor updates or changes are made to the business that the customer should know about, update it immediately on GMB so that the business profile will look updated.

5. The service list

Customers initially check the website to know whether the particular website is offering the product or service they were looking for. So it’s always better to update or to mention the services offered. You can even add the pricing of the products. 

6. Business hours

To assist your customers, include the business hours so that they are aware of the hours and can visit accordingly. Always ensure that you have added the factual details, as your customers should not be misled.

7. Check NAP

It is important to have a proper NAP structure, and from the business side, it is essential to check your business profile on Google. NAP refers to the name, address, and phone number of your business. It does not stop there; the details given on the other social platforms must be the same as the details in the GMB profile.

8. Respond to reviews

Reviews are one of the criteria that customers use to evaluate products, so having a good and increasing number of reviews is beneficial to attracting customers, and responding to them is an important step to take. According to a recent study, more than 85% of people tend to check the reviews.

Did you know that 81% of customers checkout the images and review before reaching out.

Digital Foaster for your brands success through digital marketing

Digital Foaster is a renowned digital marketing agency based in Chennai with more than 5+ years of expertise in the industry. We provide solutions to all your digital marketing needs. We offer digital marketing services like social media marketing, website development, influencer marketing, SEO, Instagram marketing, performance marketing, branding strategy, video production, digital consultancy, event marketing, content writing, and Shopify development.


New features are continuously being added to Google My Business. It mainly focuses on platform optimization in 2023 to support businesses of all sizes to succeed.  Additionally, they are focusing more on customer retention and happiness. Regularly check for updates from Google My Business and incorporate them into your business strategy if you want to stay ahead of the curve.


1. Is it possible to have more than one Google My Business account?

Yes, it is possible to have more Google My Business accounts, depending on the number of registered businesses you have.

2. Is Google My Business free of cost?

Yes, it comes free of cost for the business owner to create a profile.

3. What are the three main features of Google My Business?

The three main features of Google My Business is that you can add the photos of your business. Secondly, you can reply to your customer’s questions and the most important feature is the listing. All these factors help the businesses to reach their customers in a more efficient way.

2 thoughts on “What’s New With Google My Business in 2023 and How to Optimize it ?

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

× How can I help you?