SEO Case Study: Scaling a Site Hit by Malware to 30 Lakh Organic Sales/Month

GameNation, a leading online gaming retailer, faced a major setback when their website was hit by malware, resulting in a significant drop in organic traffic and sales. The company was in dire need of a solution to restore their website’s rankings and regain their lost customers. This is where GameNation’s SEO case study comes into play.

Through a combination of technical SEO fixes, on-page optimization, and content marketing strategies, GameNation was able to not only recover from the malware attack but also scale their website to achieve 30 lakhs organic sales per month. This case study highlights the importance of having a solid SEO strategy and the impact it can have on a business’s success

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GameNation is a popular online gaming platform that was hit by malware, causing a significant drop in organic traffic and sales. However, with the right SEO strategy, the company was able to overcome this challenge and scale up to 30 lakhs organic sales per month.

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Initial Challenges

When GameNation’s website was hit by malware, the company faced various challenges that affected its SEO performance. These challenges included:

A significant drop in organic traffic.
A decrease in the website’s search engine rankings.
A negative impact on the website’s user experience due to the malware.

These challenges threatened to derail the company’s growth and success. However, the team at GameNation was determined to overcome them and get their website back on track.

Steps taken to Overcome Challenges

To overcome the initial challenges, GameNation implemented a comprehensive SEO strategy that included the following steps:

Conducting a thorough website audit to identify the malware and remove it from the website.

Improving the website’s security measures to prevent future malware attacks.

Optimizing the website’s content and metadata to improve its search engine rankings.

Building high-quality backlinks to increase the website’s authority and visibility.

Improving the website’s user experience to increase user engagement and retention.

These steps helped GameNation overcome the initial challenges and improve its SEO performance. As a result, the company was able to scale up to 30 lakhs organic sales per month and continue its growth trajectory.

Technical SEO

GameNation faced a challenge when their website was hit by malware, causing a significant drop in organic traffic. However, with the help of technical SEO, they were able to overcome this issue and scale their site to get 30 lakh organic sales per month.

Malware Removal Process

The first step in the process was to remove the malware from the site. This involved identifying the infected files and removing them, as well as implementing security measures to prevent future attacks. GameNation worked with a team of experts to ensure that the malware was completely removed and the site was secure.

Site Speed Optimization

After the malware was removed, the next step was to optimize the site speed. Slow loading times can negatively impact user experience and lead to a decrease in organic traffic. GameNation worked on optimizing the site’s code and images, as well as implementing caching and compression techniques to improve load times. They also made sure that the site was hosted on a reliable server with sufficient resources to handle traffic spikes.

Mobile Responsiveness

With more and more users accessing the internet on their mobile devices, having a mobile-responsive website is essential for SEO. GameNation made sure that their site was optimized for mobile devices, with a responsive design that adapts to different screen sizes. This involved optimizing images and fonts, as well as ensuring that the site’s navigation was easy to use on a mobile device.

Overall, the technical SEO process helped GameNation overcome the challenges they faced with malware and improve their site’s performance. By focusing on malware removal, site spe